Due to the high demand of Broadway tickets, the secondary market is probably the best bet to score some Broadway tickets. However, this means that you will probably never pay the box office price and always get stuck with the extra profit margin fee. But don't despair; you can still get cheap Broadway tickets in the secondary market if you are willing to look. To help people see Broadway musicals, concerts, and other types of performances, some organizations provide half-price tickets. Email newsletters, student, military, senior discounts; standing room only; rush tickets and lottery tickets are different ways to get discount or half-price Broadway tickets. Discounts of nearly 40% to 50% on Broadway tickets are provided by certain companies such as Theater Mania, Playbill, Hitshow Club, Broadway Box, Tele Charge, New York TV Show Tickets, and TKTS among others. TKTS sells half-price tickets of certain shows in the middle of Times Square. It sells Broadway tickets with 25%, 35%, and sometimes even 50% off full price. Theater Mania offers same-day discount tickets and one can reserve seats for the same day performances at 40% to 50% off normal prices. So as you can see even though 98% of the tickets are sold in the secondary market, you can still get a good deal if you do a bit of searching and sometimes a bit of walking.